Services

Websites

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Lively Strategies builds unique, action-oriented websites that integrate clients’ branding & messaging in unison with all facets of their organization or campaign. Clients receive help with:

 

  • Purchasing their domain name;
  • Web hosting;
  • Forever-free, automatic updates;
  • Training so they’re able to independently navigate and make any changes or edits to their sites.

Fundraising

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Lively Strategies helps clients with every step of the fundraising process, including:

 

  • Creating a fundraising plan, setting goals and methods for tracking progress;
  • Identifying & prospecting donors;
  • Managing donor data;
  • Tracking & following-up on pledged donations;
  • Staffing fundraising call-time;
  • Organizing fundraising events;
  • Broadcasting e-solicitations & managing online fundraising platforms.

Government Affairs

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Local and state governments are largely opaque and this poses a dilemma. Representatives are not able to represent their constituents accurately if they do not know how to contact them and many are unable to access the full scope of resources available to them because they do not know such resources exist. That’s where Lively Strategies comes in.

Over the last five years, I have learned to navigate through these spaces and help others speak their truth to power or access the resources they need. It’s this experience that I am offering to my clients, one of compassionate advocacy. In particular, I am able to help with:

  • Lobbying to change a law or policy at the state or municipal level, especially those that clients consider unjust, outdated, or otherwise needlessly inconvenient;

  • Identifying, analyzing, tracking, and providing updates to clients regarding the status of policies & budget items relevant to them as they are filed and move through the legislature;
  • Preparing and delivering written and and oral testimony;
  • Identifying the elected officials most likely to support clients’ goals and help them succeed;
  • Drafting legislation;
  • In-depth policy analysis;

  • Securing public funding;

  • Training clients and their membership to become effective advocates.

 

Campaigns

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Lively Strategies works with clients to build custom campaign plans based on strategic analysis of their goals, resources, timeline, and communities. These campaign plans include:

  • Supervision, coordination, and support of campaign staff towards achieving goals per the clients’ timeline;
  • Development of a full field plan including voter targeting & direct voter contact strategies;
  • Tracking and coordination of finances, fundraising, and voter contact goals;
  • Design and implementation of digital ads and other forms of voter contact;
  • Platform & endorsement strategy development.

Graphic Design

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Lively Strategies designs attention-grabbing graphics, as individual assets or entire cross-platform campaigns, to ensure clients’ messaging is noticed and engaged with by their desired audience. This is done through:

 

  • Brand-consistency;
  • Platform & medium optimization;
  • Human-centered design;
  • Direct solicitation of client feedback to ensure their satisfaction.

Strategy

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Lively Strategies works with clients to craft and implement their own custom strategy based on the respective client’s goals, strengths, and communities.

These strategies are informed by the most advanced data, research and technology. Each client’s position is surveyed within their unique landscape of information with respect to the options they have available to reach their goals.

Clients are offered expertise in building, convening, and coordinating coalitions. These alliances empower campaigns and organizations to achieve feats and win unlikely victories through collective action.

Digital Media

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Lively Strategies employs digital strategies holistically designed around the most effective messaging for each medium and feedback from clients and their stakeholders.

Services offered to clients include:

  • Press releases & media advisories;
  • Messaging strategy;
  • Content & advertisement optimization according to the most recent data available for each platform;
  • A comprehensive digital fundraising plan to get clients’ emails to stand out and generate new sources of revenue;
  • Dedicated support for social media platforms including Facebook, Instagram, Twitter, and more;
  • Brand-consistent graphic design optimized for the platforms that clients and their audiences use;
  • Candidate interview & debate prep.